Cool Beans SF

After a lot of years of chasing, the Canary Warf Group has finally bought the One Park Place property after paying up £17.5m for it. The Group purchased the site, which is located near the Westferry Circus after much effort on their part.

Bernard McNamara’s Grattan Properties was the earlier owner of the property which they bought in 2007 for £55m. During that time, the tower Hamlets Council gave them permission to build a 45 storey building including retail shops and restaurants at the site.

But McNamara, following his purchase of the site announced that he was under a debt of £1.3b after his investors won a complaint case against him for £62.5m. After a week of this announcement’s release Canary Wharf Group revealed that they had procured the property.

Although they don’t have a specific plan in mind for it yet, Canary Wharf Group said that they were happy to have bought the property for a modest price.

There is no word on whether or not the Group will follow Horden cherry Lee’s blueprint design for the site, but it is believed that Canary Wharf Group will probably tweak the design a bit to make the land within access range to West India Avenue.

George Lacobescu, Chief Executive of Canary Wharf Group said that One Park Place will become a hotspot for desk space rental after 2011 when Central London will not be able to provide major office spaces for all the new businesses opening up.

The important question is how much information should you place on your business card?

Stating the obvious, you of course have to include your name, and your business name.

Your job title.

You should include a business email address so potential clients can contact you online.

Include your business website, only if you have one.

You may also choose to include your Twitter, Facebook or other favorite social networking site. Don’t over board with this, but including one or two could give you a great way to interact online.

Include your business phone, this can be a business line in your home, or even a cell phone clients are able to reach you by.

Depending on the type of customers you are looking for (on location, or online, etc), you will want to include your business address.

A tagline or motto for your business, or what you do in a few words (think about Twitter and shorten up a statement that rounds up your business). This gives your customers a feeling of what your business can do for them.

A logo or graphic for your potential clients to remember you by. Having your picture on your business cards gives them personality. A great logo with stand out colors is great.

Be certain that your business card printing is done with great quality and will make a great first impression for you. The most memorable cards are the best.

On the reverse side add bits of information. Either concerning your company, or in your field to help your customers will add character to your cards.

Rising unemployment rates and a large number of companies attempting to reduce their rental expenditure by reducing leased office space will hit the Manchester property market quite hard next year. With fewer buyers in the market owing to the recession, office rentals and property valuations will soon witness a sharp decline in Manchester, according to a report by the real estate consultancy Jones Lang LaSalle.

The report, which was released by the company’s National Office Agency team in Manchester, says that the drop in office space rentals has so far not been so severe in Manchester. The existing vacant properties on the market are more due to landlords putting off plans for redevelopment. However, the more serious trend of emptying office space, that has already started in Manchester, will continue to grow with the result that occupier controlled properties will find themselves back on the market without too many interested buyers. This has been predicted by Trevor Sloan, who heads the company’s team in Manchester.

Sloan estimates that the downturn in Manchester right now is just a trickle compared to the rest of the UK. However, the end of the year will likely see a number of Grade B as well as prime Grade A office properties being let go, which will lower rental sale for a long time. The impending trend in Manchester is unlikely to reverse itself soon, especially because the UK will probably be one of the last countries in Europe to get out of the recession.

If your one of those people who love to learn how things work, then you will truly enjoy the way online marketing works.

The thing about this is that you will never quite reach the end of this question with a satisfying answer, because it is continuously evolving and growing, into more interesting things all the time.

Marketing on the Internet is fueled by innovation, creativity, and the linear use of resources to drive traffic, in a funneling fashion, into a site or area of the web.

There are so many different ways to use this marketing infrastructure that its just uncanny!

I got to thinking the other day about the online marketing strategies. I wondered how this type of thing could be applied to the offline world in an efficient way- if even at all.

By the time I finished my thought I realized that realistically it couldn’t because it is a strategy that is dependant on the very infrastructure and synergy that is the Internet networking power.

I guess if you you got enough people together you could do it without the Internet but the speed at which this happens online- you couldn’t really even see it if it weren’t for stats tracking everything!

For many managers, talking about how to power up
managerial public relations means talking about favored
communications tactics such as press releases, broadcast
plugs, special events and brochures. Tactical devices
which, as a manager, you may call upon from time to time
to simply move a message from here to there.

Of course, calling them just that - tactical devices - does
avoid confusing them with the broader, more comprehensive
mission known as public relations.

A mission which, compared to a tactical orientation, instead
assembles the resources and action planning needed to alter
individual perception leading to changed behaviors among
a business, government agency, non-profit, or association’s
most important outside audiences. Then goes on to help
managers persuade those key folks to their way of thinking,
and move them to take actions that allow their department,
group, division or subsidiary to succeed.

In brief, and building on the tactical base, what such an
approach to public relations does, is power up managerial
PR by creating the kind of external stakeholder behavior
change that leads directly to achieving those managerial
objectives of yours. Then it persuades those key outside
folks to your way of thinking by helping move audience
members to take actions that help your unit get to where
it wants to go.

Before long, all concerned will notice that the reality
implicit in PR’s underlying premise is that good public
relations planning really CAN alter individual
perception and result in changed behaviors among key
outside audiences.

But what about that underlying premise? Spend a moment
digesting it and see if it fits your style: people act on their
own perception of the facts before them, which leads to
predictable behaviors about which something can be
done. When we create, change or reinforce that opinion
by reaching, persuading and moving-to-desired-action
the very people whose behaviors affect the organization
the most, the public relations mission is usually
accomplished.

Results will appear sooner rather than later: new prospects
actually start to do business with you; community leaders
begin to seek you out; capital givers or specifying sources
begin to look your way; customers start to make repeat
purchases; politicians and legislators begin looking at you
as a key member of the business, non-profit or association
communities; welcome bounces in show room visits occur;
new proposals for strategic alliances and joint ventures
start showing up; and membership applications start to rise.

Your PR people need to analyze and input your plans for
monitoring and gathering perceptions by questioning
members of your most important outside audiences. Suggest
queries along these lines: how much do you know about our
organization? Have you had prior contact with us and were
you pleased with the exchange? Are you familiar with our
services or products and employees? Have you experienced
problems with our people or procedures?

You’ll be best served by looking first to your PR staff to
manage your data gathering activity. But, take the time to
satisfy yourself that they really accept why it’s SO important
to know how your most important outside audiences perceive
your operations, products or services. Be sure they believe
that perceptions almost always result in behaviors that can
help or hurt your operation.

If you ask a survey firm to handle your data gathering work,
the cost could be substantial. Alternatively, using those PR
folks of yours in that monitoring capacity could be a much
better choice as they are already in the perception and
behavior business. But whether it’s your people or a survey
firm asking the questions, the objective remains the same:
identify untruths, false assumptions, unfounded rumors,
inaccuracies, misconceptions and any other negative
perception that might translate into hurtful behaviors.

A clearcut and realistic PR goal is an absolute necessity.
It must call for action on the most serious problem areas you
uncovered during your key audience perception monitoring.
You may, for example, decide to straighten out that dangerous
misconception, bring to an end that potentially painful
rumor, or correct that awful inaccuracy.

In like manner, establishing the right action-oriented
strategy will show you how to get to where you’re going.
Truth is, you have just three strategic options available
to you when it comes to doing something about
perception and opinion: change existing perception,
create perception where there may be none, or reinforce
it. Needless to say, the wrong strategy pick will taste like
marinara sauce on your grilled squab and chicory salad.
So be sure your new strategy fits well with your new
public relations goal. You certainly don’t want to pursue
“change” when the facts dictate a strategy of reinforcement.

Now you must move your key audience to your way
of thinking. Which means you’re going to have to write
a persuasive message. Ask the best writer on your team
to get ready to prepare a carefully-written message
targeted directly at your key external audience. S/he
must produce some really corrective language that
is not merely compelling, persuasive and believable,
but clear and factual if they are to shift perception/
opinion towards your point of view and lead to the
behaviors you have in mind.

To carry your message to the attention of your target
audience, you’ll need carefully selected
communications tactics, and there are many such
available. From speeches, facility tours, emails and
brochures to consumer briefings, media interviews,
newsletters, personal meetings and many others. But
be certain that the tactics you pick are known to reach
folks just like your audience members.

By the way, because a message’s credibility is always
fragile and often suspect, depending on the method by
which it was delivered, you may wish initially to
unveil your corrective message before smaller meetings
rather than using higher profile news releases or
broadcast announcements.

How will you demonstrate how the monies spent on
public relations can pay off? Progress reports, of course.
But they’ll also be your alert to start a second perception
monitoring session with members of your external
audience. Here, you’ll use many of the same questions
used in the benchmark interviews. Only difference now
is, you will be on strict alert for signs that the bad news
perception is being altered in your direction.

Should you detect a modest slowing in activity, you can
always add more communications tactics, and/or increase
their frequencies to address that problem.

Thus, powering up managerial PR is best accomplished
by (1) creating the kind of external stakeholder behavior
change that leads directly to achieving those managerial
objectives of yours. And (2) supported by a high-impact
PR action plan focused on your key external audiences,
and designed to deliver the very best public relations has
to offer.

Bob Kelly counsels and writes for business, non-profit and
association managers about using the fundamental premise of public
relations to achieve their operating objectives. He has published over
230 articles on the subject which are listed at EzineArticles.com, click
Expert Author, click Robert A. Kelly. He has been DPR, Pepsi-Cola
Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport
News Shipbuilding & Drydock Co.; director of communications, U.S.
Department of the Interior, and deputy assistant press secretary, The
White House. He holds a bachelor of science degree from Columbia
University, major in public relations.
mailto:bobkelly@TNI.net Visit: http://www.PRCommentary.com

Publicity is necessary while running a business, whether it is
situated at the market centre or on internet. As publicity draws
public attention that would drives potential buyers towards your
business.

When a business has small or even no advertising budget, “Press
Release” is the finest thing for the owner to lure people. There
are many ways available on net to publicize and market your
business, but the cheapest method is to use online press release
websites, as many of these offers free of cost or very low-cost
PR options.

With online press release one can simply reach the significant
online community. The business community, who wants to shoot
their business, can make the best use of this important resource
to enhance their marketing weapon.

If you are not familiar with ‘Press Release’, then it is
recommended to do a little online research to set up your very
own release in the format expected by the media.

The complete process of press releasing to the media can be very
boring and time consuming. However, there are several online
services that will do the job for you. Remember, just a single
successful press release can provide great exposure to your
business by drawing potential clients to your business.

The most important thing to know is the appropriate press
release layout. Poorly drafted press release will be sweep off
by the editors, as they receive thousands of mail on a daily
basis. Once you know the fundamentals for a press release, then
you hold the key to get success.

To get exclusive tips on writing a well drafted press release
click here:
http://1888pressrelease.com/tips-to-write-press-release.html

By writing press release you provide important information of
your company to the media that distributes it to millions of
viewers, readers and subscribers.

Do deep research before writing a press release to make it
newsworthy. It may take many hours for research. However, smart
work at your side can put scissors on research time that you
need to actually create a Press Release. Post your completed
press release at sites that permits free posting like
1888pressrelease.com, emediawire.com, prweb.com, pressbox.co.uk
and hundreds of others.

You can find hundreds of press release submission and
distribution on the internet just go to your favorite search
engine and enter the keyword, “Press Release”, and you will find
a wealth of information.

The best thing you get through publishing press releases is that
it also boosts website positions in search engine listings
(especially Google, which considers credible links to your
website).

We all know the many “free” traffic producing avenues. We all know about free classified ads, traffic exchanges, web site submitters, banner exchanges, link exchanges, but how many of you have ever thought of this FREE traffic avenue! In the past I have tried, I think, every free method of advertising, and have also had some success with the variety of free advertising resources. I have also tried different paid advertising sources. They have been very effective in building my business, but many times have proven to costly,especially when you are just starting out in a new business. So I was always on a quest to find new and better ways to advertise. Then I met a person on line with the secret!!

Now, your probably wondering what I could possibly be referring to when I claim to have a source of free advertising that is not commonly practiced. What could I possibly be doing to bring traffic to my website that many other marketers are not prating. What do I know that most of you don’t know. Well, I am going to give you the secret right now!

Some time ago, I met a person who was pretty effective in online advertising. After many email correspondences, and being told of all the free ways to advertise, he confided in me. He told me one of the most effective, and FREE, ways to advertise your business is to write articles. At that time I thought he was crazy!! Writing articles? How on earth can writing articles promote my business? After I corresponded with this person, I discovered the “how” in my question. He gave me alot of incite into this method of adverting. Now I will share this knowledge with you!

Here is the hidden source of traffic in writing an article. When I have completed the article, I write a few sentences about myself and include my website address or email address. (Please see bottom of this article for an example.) Ok, what do I do after I write an article? There are many ezine owners that would love to print your article. Search out ezines that would fit the category in which your article would be of interest to the readers. Contact the owner. Or you can find places that you can submit your article to which is like a data base for ezine owners to go to when looking for content for their newsletter.

Secondly, there are webmasters who would love to put your article on their site. By using your article, they don’t have to do all the “pencil pushing” work, and they get good content for the web site. If the have a good web site, with alot of good info then they will get more visitors, and happy visitors at that! Meanwhile these people will read your article and some of them will visit your web site. In this way, you are giving something to someone and getting something in return….FREE traffic. Placing these articles in as many places as you can find will increase the number of visitors to your site.

What can you write about? Anything!! Write about anything you can. Maybe you have some good cooking tips. Write an article about your tips. Find appropriate web sites, newsletters, and ezines to submit the article to. Or maybe you are a mechanic, and can give some do it yourself tips. Write out your tips, and again find appropriate places to submit your article to. Maybe you don’t feel like you have anything to write about. How about the vacation spot you visited last summer? Write a review! You see there is so much information on the web. There are so many sites looking for content about such a variety of topics, you can write about anything and find places to submit your article.

Now stop and think about it! If you know anything about ezines, you will know some of them have 1,000’s and 10’s of thousands of readers. Some may only have hundreds of readers, but multiple that by 5 or 10 and the number of folks being exposed to your web site is quite alot! Now maybe your are starting to see why writing articles are such a good source of free traffic! So Get Started!

Gather your thoughts

Write out notes

Check your spelling and grammar

Write using details and descriptive word.

Search for editors and webmasters wanting your article

Submit you article to the databases

Place the article on your own web page and advertise the free info!

Be creative

I hope this information has been helpful to you. I hope you will put this information to work for you. I hope you will discover for yourself the wonderful marketing tool writing articles can be for you. Above all I hope you can look back one day and say like I do, “Boy am I glad that guy shared this information with me!” I am so thankful for that person taking the time to teach me about writing articles. He spent time and effort teaching me. Now I hope with the time and effort I have taken to write this, I have taught you something you will appreciate.

Please keep in mind, the keep to be a success in any business you need patience! A business takes time to grow.You must be willing to stick with it. Begin your business with giving it at least 1 year. One full year of dedicated commitment. Work and Patience will pay off! If I can be of any help to you in your online marketing endeavors, drop me an email taffin@tnni.net

All Success to you + God Bless,
Tracy Finney

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Tracy Finney has been learning the do’s and don’ts of online marketing since the year 2000. She is a Stay at Home Mom, and successful Marketer. She is soon to be a published author. Please visit her site for more info about her book. http://www.tracyfinney.com

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