Things to Watch out for in a Full Service Web Business
A lot of full service web businesses these days call themselves a
full service digital web agency. Traditionally, a full service agency is one that looks after all aspects of
the advertising work process, including the planning stage, creative design, production, and things like
placement.
More often than not, whenever a web agency is referred to as a full service agency then it by
and large suggests that the agency also have the skill set in-house to manage other aspects between marketing
communication, this could be public relations, sales, SEM and also perhaps offline marketing.
An example of one of the more cutting edge things that the leading online agencies offer is often HTML5
development. HTML5 at the moment is currently in development as the next major revision of the HTML web
standard.
Like its predecessors, HTML 4.01 coupled with XHTML 1.1, HTML5 is a standard for presenting and
structuring content online. This hotly anticipated new W3C standard has features such as video playback and
things like drag and drop that have until now, required 3rd party browser extensions or plug-ins such as
things like Adobe Flash, Microsoft ActiveX components, and maybe Acrobat Reader.
When Javascript RIA development is offered as a service it is a good indicator that the agency could well
be good. JS already has turned out to be a lot more wide spread in the last few years, but there aren’t many
web agencies do it properly. To make life easier for developers there are JS frameworks out there to assist web
agencies i.e. jQuery and Mootools which speed development somewhat.
Good luck in finding yourself a HTML5 web development agency!